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Business Breakthrough Law #1...

The Law of the Short Reverse
Stop working so hard in your business...
The big money is made by working on your business!

Many agents "want more," and go about it the wrong way...

They do more of what they're already doing.

On the surface, that seems to make sense. If X action produced Y results, then double X will produce double Y.

But that's not the way the "Master Agent" breaks through to the next level - and beyond.

Let's say it takes you ten hours to drive from point A to point B at an average of 60 miles per hour. If you want to get there in half the time, the above strategy would say "drive twice as fast."

Would you get there in half the time? Of course not. You'd be stopped by several patrol people. Probably arrested. May never get there at all. And would probably get hurt in a serious accident.

Yet, that's the approach most of us want to take. 

Wrong! (Maybe you should just hop on a plane.)

That approach results in stress, burnout, frustration and despair. (Just like the driver going 120mph, people do get hurt!)

In his seminal book, The E Myth, small business consultant Michael Gerber proclaims the importance of working on your business. Not just in it.

That's the point of the LAW OF THE SHORT REVERSE.

It works like this: frequently before a successful system launches a new direction or initiative, it intentionally takes a short preparatory step in the reverse direction of its ultimate goal.

• Before the quarterback throws the ball downfield, he must first step back into the backfield - to give himself sufficient time to make his throw.
   
• Before you jump up, you first crouch down - to put "spring" in your legs.
   
• Before you can go south as you enter a freeway from the east, you must first go north - on the cloverleaf.
    
• Before you go to a party (a social function), you groom (a solitary function.)
   
• And before getting quickly from point A to point B (instead of driving), it would require waiting at the airport and waiting on the runway before you moved forward at all. (Meanwhile, the guy in the car has a head start on you!)

"Master Agents" constantly practice this breakthrough business strategy. (Members of our QUANTUM CLUB COACHING PROGRAM systematically rebuild their business using this strategy.)

The Strategist Always Makes More Money Than The Mere "Doer"

That's because we're going to spend more time on your business than in it. 
Imagine trying to move a large object with a long stick - a lever. 

You must step away from the object you want to move in order to get leverage.

Are you working too hard? Are you doing things the same way you did them in the past? Do you spend enough time working on your business - not just in it?

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