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Confidential Case Study #57

“How I Added Excitement And $50,000 in Commission To My Bottom Line. Thanks To Michael’s High Impact Marketing, My Business Is More Fun
 – and Profitable Than Ever!”

Data Sheet
Coaching Club Member Name: John Baccarella
Years in Business: 23
Member Since: 1997


“Before I joined IPS I had fallen into a slump. I had a book of $3 Million, but it had suffered a serious loss. I was just going through the motions. 

I was doing business the way I always had – the traditional way. I got my leads from the good ol’ boy network and the clubs that I belonged to. That was the hard way – and the old way. Then I joined IPS. . . 

Now I Wake Up Every Morning And I Know The Leads Are There…

Michael taught me how to get tons of leads the easy way! I remember how exciting it was getting 45 leads in one day. . . and the excitement hasn’t worn off. Every day the leads are there. . . just waiting for me! Joining IPS has made pulling in the leads easy 
The tricks I’ve learned from Michael have totally revived my agency.

With just two letters based on Michael’s High Impact Marketing principles I got 300 qualified responses in 6 months! That’s 50 new leads every month – just like clockwork! This year alone I’ve added over $50,000 in commissions to my income, pretty much through the addition of one marketing campaign. 

IPS’s easy, systemized approach has done more than help me funnel in the leads – it sparked my alliance with a very qualified carrier. He was only going to enlist five companies in my state to his program. I wasn’t going to be one of them. 

But I knew once he saw the IPS system he’d change his mind. So I took him out to dinner and showed him the reports and letters based on Michael’s High Impact Marketing. I told him about my success and he was simply overwhelmed. “Nobody’s ever showed me this kind of stuff before!” he said. 

Thanks to Michael’s High Impact Marketing System, I’m in the program, I’ve jump started my business and I’m getting more clients than ever!”